We are an international sporting goods company headquartered in Kirchbichl in Tirol, Austria. Our core focus is in Snowboardboots with our international brand Deeluxe.

Direct in the heart of the Alps, we produce and develop our collections of boots and equipment with the goal of perfection. We are supported by our partners, with whom we continue to pursue our quest. Our collection is completed with the products from Capita Snowboards, Union Bindings, Coal Accessories, CEP Compression, Shred Optics and Slytech Protection.

Extending towards the ski market with our own brand First Degree Boots.