Dee Luxe Sportartikel Handels GmbH

About Us

We are an international outdoor sporting goods company headquartered in Kufstein in Tirol, Austria. Our majority owner, Austro-Holding GmbH, provides a strong and reliable backbone. Our core focus is in Snowboardboots with our international brand Deeluxe.

Direct in the heart of the Alps, we produce and develope our collections of boots and equipment with the goal of perfection. We are supported by our partners, with whom we continue to pursue our quest. Our collection is completed with the products from Capita Snowboards, Union Bindings, Coal Accessories and Skins Compression garments.

Our Key Principles

Employees and Partners Deeluxe employees and partners are the ultimate representatives of the company. That is why we invest in our employees - because they are the strength of the company.

Quality Standards. Our product managers are untiring in their search for the best materials to provide our customers the highest quality products available.

Innovation This is the foundation of our success. We are constantly looking into tomorrow's technologies to continue to provide better products and services.

Customer Service Our relationship to the customer begins with the first contact, but it doesn't stop with the purchase. Deeluxe customers have first-hand knowledge of our honesty and long-term care.

Timeliness We work closely with our partners to ensure precise and efficient delivery to all our customers.

Environment Each process at Deeluxe is examined for improvements in sustainability. We live and work in nature, and it is an utmost concern to burden it as little as possible.

Klaus Brandstätter
CEO

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Deeluxe Snowboarding

Founded in 1996 our brand Deeluxe produces and develops snowboard boots.

An international team works hard to hold and extend the excellent market-leading position that we have. Innovation is the centerpiece of this drive. The improvements and revisions are extensively tested by our team leaders, who also provide important input from the first tests of the products. We ourselves are the toughest critics as we maintain the highest quality standards in an effort to produce the best Deeluxe boots we can.

So we stay true to our motto: Quality and Innovation.

The goal of Deeluxe is to satisfy the needs of the riders. Regardless if you Urban-jib, Freeride or Freecarve, we develop the perfectly fitting boot.

Deeluxe is a small, independent company with flat organization structure and short decision path. Our close contact with team members, shops and customers places us in the unique position to recognize trends and niches. This contact, combined with our speed and flexibility, allows us to develop new products to meet the most current demands of riders around the world.

With the extremely succesful "One Series" I fulfilled my dream of bringing the skateboard-shoe-feeling to the snowboard boot. Developing boots at Deeluxe gives me the opportunity to build my passion for snowboarding into the boots. Innovation is not just part of my job description - it's a primal need of mine.

Harald Wagner
Product Manager

Here at the Deeluxe Headquarters, we set the goal to produce the best shoes and boots on the planet. Our close-knit team, balanced with outstanding and productive riders and testers help us achieve this goal - and spread the love.

As an independant company, we are able to put our heart and soul into each stage of the development process. I know I do, and I know that my colleagues do too.

Wanna feel the love? Just experience our products.

Matthieu Perez
Marketing Manager

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Capita Snowboards grew through us to become one of the leading snowboard companies in the German speaking countries. Distinctive graphics, an incomparable team, innovation, and quality 'made in Austria' make these boards a must have for every snowboard shop.

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Union is the top manufacturer for snowboard bindings. Union's aim is to provide the best product on the market. Through innovation and with the help of world class riders Union will bring design and technology to the next level.

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Coal was founded on the belief that headwear is more than an accessory. It's a part of you – your identity and your lifestyle. Coal built this idea into each of their designs by using quality materials and exacting details into crafting styles that are as unique as you are. Coal is everywhere – from snowboard and skate shops to boutiques.

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Advanced product concepts custom tailored to fit you and your sport – that’s what CEP stands for. All CEP products are always based on compression and its proper use. Medi compression ensures that you always get the right amount of compression. Another quality brand in our portfolio

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VonZipper is about lifestyle and personality. The mission of the brand is to develop, design and deliver premium eyewear and goggles to the alternative mindset through participation in the sideways subculture and a commitment to the individual.