We are an international sporting goods company headquartered in Kirchbichl in Tirol, Austria. Our core focus is in Snowboardboots with our international brand Deeluxe.

Direct in the heart of the Alps, we produce and develop our collections of boots and equipment with the goal of perfection. We are supported by our partners, with whom we continue to pursue our quest. Our collection is completed with the products from Capita Snowboards, Union Bindings, Coal Accessories, CEP Compression, VonZipper Eyewear and Dot Dash Sunglasses.

Extending towards the ski market with our own brand First Degree Boots.


Employees and Partners Deeluxe. employees and partners are the ultimate representatives of the company. That is why we invest in our employees - because they are the strength of the company.

Quality Standards. Our product managers are untiring in their search for the best materials to provide our customers the highest quality products available.

Innovation. This is the foundation of our success. We are constantly looking into tomorrow's technologies to continue to provide better products and services.

Customer Service. Our relationship to the customer begins with the first contact, but it doesn't stop with the purchase. Deeluxe customers have first-hand knowledge of our honesty and long-term care.

Timeliness. We work closely with our partners to ensure precise and efficient delivery to all our customers.

Environment. Each process at Deeluxe is examined for improvements in sustainability. We live and work in nature, and it is an utmost concern to burden it as little as possible.